Greenwashing check

Typical challenges faced by our customers:

• How can we ensure credible and fact-based sustainability communication?
• Which statements could be interpreted as greenwashing?
• How can exaggeration, vagueness or empty promises be systematically avoided?

Our approach: support where you need it

We support you individually and flexibly, whether it’s a selective review of your internal or external sustainability communication or a comprehensive anti-greenwashing concept.

1. Status check: identifying greenwashing risks
We analyze your communication materials (sustainability reports, websites, product information, PR campaigns) for potential risks by reviewing:

• Transparency and comprehensibility of statements
• Consistency between communication and actual measures
  Result: A clear risk report with recommendations and priorities for improvement.

2. Anti-greenwashing concept: clear guidelines and processes
Based on the analysis, we create a practical concept that ensures reliable communication:

• Communication guidelines for sustainability topics
• Checklists for ESG-related statements
• Integration into existing processes (marketing, product, sustainability)
  Result: An internal framework for credible, compliant ESG communication.

3. Trainings and workshops: building internal knowledge
Many cases of greenwashing arise from a lack of knowledge or coordination. We provide on-site or online training to strengthen your team’s communication skills.
Result: Employees trained to communicate ESG topics clearly, consistently and credibly.

Your benefit

• Trained and empowered teams
• Security in ESG communication and data handling
• Reduced legal and reputational risks
• Clear structures and guidelines for all departments involved