Greenwashing check

Typical challenges faced by our customers:

• How can your company ensure credible and fact-based sustainability communication?
• Which statements could be interpreted as greenwashing?
• How can exaggeration, vagueness or empty promises be systematically avoided in communication?

Our approach: support where you need it

We support you individually and flexibly, whether it’s a selective review of your internal or external sustainability communication or a comprehensive anti-greenwashing concept.

1. Status check: recognizing greenwashing risks

We analyze your existing communication materials, such as sustainability reports, websites, products and PR campaigns, for potential risks.
In doing so, we check:

• Transparency and comprehensibility of statements
• Consistency between communication and actual measures

Result: A clear greenwashing risk report with recommendations and priorities for improvement.

2. anti-greenwashing concept: clear guidelines & processes

Based on the analysis, we work with you to develop a practicable concept that gives you security for future communication:

Communication guidelines for sustainability topics

Checklists for ESG-related statements

Integration into existing processes (marketing, product, sustainability)

Result: An internal framework for credible, compliant ESG communication.

3. trainings & workshops: Anchoring knowledge internally

Many greenwashing incidents are not intentional, but the result of ignorance or a lack of coordination before information is published. We offer both on-site and online training to strengthen your team’s communication skills.

Result: Sensitized employees with a clear compass for ESG communication.

Your benefit:

• Training and empowering your teams
• Security in communication and handling ESG data
• Minimization of legal and reputational risks
• Clear structures and guidelines for all departments involved